redefinED atlanta

Brand Refinement and Strategy, Art Direction, Content Creation, Print Design, Web Design, Digital Design

redefinED Atlanta wants to transform Atlanta into a city where every student in every community receives a great K-12 public education.

They came to us in need of a little organization and fine tuning of their brand, emphasizing the need to appeal to parents and funders while still keeping children and students at the heart of the conversation.

redefined atlanta brand guidelines cover
redefined atlanta brand guidelines transformation page
redefined atlanta brand guidelines core values page
redefined atlanta brand guidelines colors page
redefined atlanta brand guidelines graphics page
redefined atlanta brand guidelines imagery page
redefined atlanta dark green pattern
redefined atlanta light green pattern
redefined atlanta red pattern

We worked with redefinED atlanta to reorganize their design language, creating new graphic elements, color treatments, and incorporating a bold yet friendly font family.

Once we had all of the elements in the right place, we began to put all the pieces to together.

redefined atlanta mobile website homepage
redefined atlanta mobile website homepage section
redefined atlanta mobile website our focus section
redefined atlanta mobile website resource and news section
redefined atlanta playbook cover
redefined atlanta onepager
redefined atlanta social media campaign 2
redefined atlanta social media campaign 3
redefined atlanta impact report cover
redefined atlanta core work

We at Kind Avenue enjoyed working with redefinED atlanta and their mission to ensure every student receives equitable access to educational opportunities and resources. What more can we say say, we love the kids!

Other examples of kindness

Let’s cross paths.

We see your vision. Let’s meet at the intersection of Design and Community to discuss how we can bring your vision to life.